How to Capitalize on the Build-to-Rent Market

1. What is the Build-to-Rent Model?

As the build-to-rent market continues to expand, the most successful projects will be those that combine renter-focused design, cost-effective construction, and reliable products tailored for long-term performance. BTR developments are purpose-built communities that combine the layout and comfort of single-family homes with a low-maintenance, amenitized experience of multifamily rentals—offering flexible living for renters who want space without the maintenance burdens that come with home ownership. With rising home prices, interest rates, and changes in lifestyle preferences, especially among Gen Z renters, young families, remote workers, Millennials delaying home purchasing, and Baby Boomers looking to downsize, the BTR housing model has grown rapidly in popularity and profitability. Many developers now look to BTR for steady income and scalable returns, especially in suburban areas and the Sun Belt. Success in this market depends not just on location, but also on creating efficient, attractive, and durable homes. High quality materials—such as long-lasting, easy-to-maintain fixtures from Pioneer Industries—can reduce service requests and enhance tenant satisfaction over time. 

2. Design for the Long-Term Renter

Unlike short-term apartment dwellers, build-to-rent residents stay longer and expect more comfort, space, and privacy. These renters prioritize practical floorplans, in-unit storage, built-in amenities, private garages, backyards, patios, and many other features that mimic homeownership without the financial commitment. Open-concept kitchens with amenities like the Olympia i2v Single Handle Pull-Down Kitchen Faucet K-5080, and flexible rooms that can be easily turned into nurseries, offices, or guest rooms are all in high demand. Developers should also work to make these homes family- and pet-friendly, with things like dog-washing stations and built-in storage solutions that cater to renters’ daily lifestyle needs. Renters want a stylish space, but owners need one that’s easy to maintain. Choosing fixtures and finishes that resist wear and tear is key to reducing turnover costs and service calls. This is why everything from appliances and doors to plumbing fixtures all play an essential role in tenant satisfaction. Installing ADA-compliant lever-handle faucets from Olympia or long-lasting kitchen fixtures from Central Brass can significantly improve user comfort and accessibility. These products are engineered to be both renter-friendly and property-manager approved—offering a polished look, reliable function, and minimal maintenance over years of use.

3. Build for Durability and Efficiency

In build-to-rent space, long-term ROI often outweighs initial cost savings. Choosing materials, appliances, and systems that require fewer repairs over time helps reduce maintenance expenses and preserves net operating income. Standardizing layouts and product selections across units streamlines both construction and maintenance. It also allows property managers to stock common replacement parts and avoid surprises. Products that install easily and withstand frequent use reduce labor costs and resident complaints. For example, using durable faucets with easily replaceable parts and high water efficiency, like the Olympia i2v Two Handle Lavatory Widespread Faucet L-7432, will increase tenant satisfaction while simplifying tasks for maintenance staff. When designing BTR spaces, it is important to invest in efficiency where it pays off the most. Water-saving fixtures, energy-efficient HVAC systems, and LED lighting all reduce operating costs without sacrificing comfort. These upgrades can qualify for local rebates or tax incentives and improve marketability to cost-conscious renters. 

4. Add Amenities That Drive Retention

Go beyond just first impressions when designing BTR spaces. While curb appeal and staging may drive initial interest, it’s everyday convenience that encourages lease renewals. BTR success hinges on fostering a lifestyle tenants want to maintain—through amenities that enhance comfort, security, and ease of living. Simple, consistent upgrades such as modern appliances, spacious closets, in-unit laundry, and efficient HVAC systems make a home feel livable long-term. Equally important are energy-efficient and water-saving fixtures that lower utility bills. Offering amenities that support longevity helps grow retention rates for renters looking for multi-year stays. Storage space, covered parking, and family-friendly additions to communities will help a BTR space feel like home for tenants. But tenants also expect to not have to worry about maintaining their own homes in rental spaces, so it is important to ensure maintenance is discreet to preserve tenants’ sense of ownership. Quick-response maintenance, smart security systems, and well-lit walkways all contribute to peace of mind. Durable, easy-to-clean materials—including scratch-resistant flooring and corrosion-resistant plumbing fixtures from brands like Pioneer and Olympia—keep homes looking new with less upkeep, benefiting both tenants and property managers. 

Wrapping Up

As the build-to-rent market continues to expand, success lies in creating homes that feel as reliable as they are livable. By prioritizing smart design, durable materials, and thoughtful amenities, builders and developers can attract long-term tenants and drive stable returns. With products from brands like Pioneer and Olympia, engineered for lasting performance—BTR communities can deliver both quality and comfort—making them a compelling choice in a competitive housing landscape.

Pioneer, Olympia, and Central Brass

With over 100 years of combined experience, Pioneer, Olympia, and Central Brass offer fixtures ideal for the high-demand needs of build-to-rent communities. Their ADA-compliant grab bars, durable faucets, and long-lasting components are designed to perform reliably in multifamily environments where both safety and longevity matter. These products help developers meet accessibility standards while minimizing maintenance and replacement costs over time. For BTR projects aiming to combine efficiency, compliance, and comfort, their solutions offer lasting value across every unit.

There are many ways to the same destination. This saying applies to multifamily housing builds just as much as to anything else in life. The ultimate goal is save as much money as possible while delivering a great finished project – that’s simply showing smart business sense. But, finding a one-off deal or sacrificing quality isn’t the only way to get a healthy ROI. We have a better way.

Pioneer works with professionals every day to develop specification packages and plans that save our valued partners both time and money, sometimes in surprising ways. It’s our goal to ensure your project meets or exceeds its expected outcome. We want to get to know you and your company and show you how we can save you money.  Please reach out via our website form or call us at (800) 338-9468.