How Emotions Influence Faucet and Fixture Purchases
Purchasing anything significant for an improvement or build project can evoke many different emotions, especially when it gets to decision-making time. Homeowners can feel overwhelmed by the sheer number of choices, both in brand and options, or excited by the prospect of brand new fixtures that will look and perform much better than what they currently have. Builders, building owners, and investors tend to focus on practicality and the bottom line, but that doesn’t mean emotions aren’t part of the decision, especially satisfaction upon finding a good value (or regret that the end price or product didn’t live up to expectations).
The psychology of purchasing is generally called neuromarketing today. It’s a relatively new field of study that was introduced by name in the early 2000s. Far from a marketing buzzword, this is a legitimate, important and fascinating area of science that tests and reports on a person’s physiological response to marketing messages using electroencephalogram and fMRI (functional magnetic resonance imaging) machines. Harvard’s “Neuromarketing” article does a wonderful job of explaining this field if you’d like a deeper, but still brief, overview. Physical responses to advertising messages and the products themselves are tracked and recorded. Researchers, manufacturers and marketers (or if you’re lucky, your marketing company also stays abreast of research) use this information and the conclusions researchers draw to better their products and messages.
As a faucet and fixture consumer, either on the industry side or the homeowner side, it’s also a very useful field of study. By understanding how you feel when making a faucet purchase and why, you’ll be able to make the best possible decision. Our experts have put together a short guide below.
Comfortability and Emotional Impact
The driver and ultimate decision-maker in most faucet and fixture purchases is comfortability. Well-performing fixtures can significantly impact a person’s daily life and therefore create a sense of comfort for the buyer. Everyday objects like a faucet may typically go unnoticed on a conscious level, but as soon as the faucet malfunctions, it can disrupt daily life tremendously. Think back to a time when you took a long shower. The water pressure and temperature were exactly the way you prefer, so you fully enjoyed the experience. Now remember a time when your shower was cold, or alternated cold and hot. How about when the pressure was so low, you had to take a longer shower than normal, just to fully rinse out shampoo or perhaps you experienced the less-common, but equally frustrating, painfully powerful shower? Have you had trouble operating an overly complicated hotel shower or had a lever stick? These experiences are logged in our minds in a conscious and subconscious catalog. Depending on your personal experience, you’ll pay more or less attention to a shower head’s features because of them and look to a product’s perceived comfortability for solutions when purchasing.
The Allure of Design and Aesthetic Appeal
Style and resale value are often just as important to a purchaser as functionality, and understandably so. When shopping, you’ve likely noticed an emotional connection to a particular style or fixture. These are based on past experiences and also aspirations. As you look through a catalog or browse the faucet, shower and fixture isles, a person can’t help but remember favorites. Will you enjoy a sense of pride when the faucet is installed? Will you be proud to show investors the faucets you’ve chosen? Why? Bring these questions and their answers to the forefront of your mind while making purchasing decisions.
Environmental Responsibility and Feeling Good About Choices
Environmental impact can be a huge emotional driver for faucet and fixture purchases. The environment is a cause that is near and dear to many people’s hearts, and for good reason. Many faucets are made especially for conserving water, specifically fixtures that have aerators that help improve water flow, reduce water usage, all while improving the perceived water pressure. On the budget side, conserving water also translates into money saved each month. Every single day sustainability becomes more important, and conserving water through responsible faucet purchases creates an emotional fulfillment for the purchaser and rightly so! Choose well and be proud of yourself for it.
The Joy of Making a Smart, Lasting Investment
Fear and anxiety are emotions that are commonly tied to money, specifically, spending it. Researching a product thoroughly before making an investment by reading reviews, checking the fine print in the warranty, speaking with a sales rep, and allowing that person to build a spec package that hits every important point, are great ways to manage these emotions. Investing in faucets and fixtures that are durable, and are known for good performance, etc. will reduce costly maintenance in the future.
Pioneer, Olympia and Central Brass
As a trusted supplier of faucets and fixtures for over 100 years, Pioneer, Central Brass, and Olympia are here for you. Embrace the benefits of quality, availability, and speed by partnering with Pioneer, and enjoy the peace of mind that comes with knowing your project is in good hands. Transform your project or home with these beautiful and exceptionally durable faucets and accessories. All are backed by a best-in-the-industry warranty, are easy to install, and will stand the test of time.
We’ll Save You Money and Time
There are many ways to the same destination. This saying applies to multifamily housing builds just as much as to anything else in life. The ultimate goal is save as much money as possible while delivering a great finished project – that’s simply showing smart business sense. But, finding a one-off deal or sacrificing quality isn’t the only way to get a healthy ROI. We have a better way.
Pioneer works with professionals every day to develop specification packages and plans that save our valued partners both time and money, sometimes in surprising ways. It’s our goal to ensure your project meets or exceeds its expected outcome. We want to get to know you and your company and show you how we can save you money. Please reach out via our website form or call us at (800) 338-9468.
Consider choosing these great faucets from Pioneer and the Pioneer family of products, Central Brass and Olympia. All are backed with a best-in-the-industry warranty, are easy to install and will look great in your kitchen or bathroom.
