Infinity Bathtubs are Bringing an
Unparalleled Wow Factor to Luxury Condominiums
What is an infinity tub and why has it soared in popularity lately? An infinity bathtub has a stunning feature – the water that has filled up the tub flows over one or more edges of the tub and into the floor. The effect is so surprising and exciting that it’s no wonder infinity tubs are one of the most talked-about luxury building products in the last five years! This incredible design is possible because of the specially designed channel built into the floor around the tub. The water flowing over the sides of the tub passes through a grate to be collected in a channel. From there it is pumped back into the bathtub for the cycle to repeat indefinitely while an in-line heater keeps the water warm.
Infinity swimming pools, which are quite similar in concept to infinity bathtubs, are now the standard in high-end housing complexes, hotels and resorts because of the incredible effect created when water flows over the edge of the pool. The same will very likely soon be true for the infinity bathtub. Architecture and design firms on the cutting edge of housing design are already integrating infinity bathtubs into these types of builds in order to set their projects apart with a wow factor.
The Biology Behind the Wow Factor
Coining of the term “wow factor” is credited to marketer Ken Hakuda, who in 1987 used the term to explain his success in toy sales. The concept behind it is pure biology – emotions create a chemical reaction in the brain that makes memories more powerful. Without a feature that creates a positive emotional response in buyers (the stronger, the better), the complex simply won’t be memorable. A wow factor can be any striking, uncommonly beautiful, unusual or impressive feature in a building, home or room. Having one or many isn’t a bonus in the world of luxury builds, it’s necessary.
Why are Infinity Bathtubs so Striking?
Using the criteria for a wow factor mentioned previously, the infinity bathtub ticks every box; when well-designed and paired with a complementary faucet, it is beautiful. The fact that the water spills over the edge of the bathtub is completely unexpected. When paired with the technology which allows the spilled water to be effortlessly collected with a well-placed grate and design elements such as smooth, black rocks or a decorative grate, the effect created is one of astonishment and delight. As spas usually boast an infinity-edge hot tub, the fully submersive experience is associated with spa-like pampering, furthering the positive psychological association.
Why is the Faucet so Important?
No company has an unlimited budget. Architects and multi-family housing builders charged with creating a spectacular building that allocates budget effectively know that this is a constant dance – beauty can be expensive and when a wow factor is the focus, it can take too much of the budget leaving not enough to go around. However, anyone who has installed a new fixture only to realize it necessitated the replacement of everything around it can see that an infinity bathtub requires a faucet that holds its own without overpowering the focal point.
For this reason, we recommend a simple, yet stunning faucet. The exact faucet will vary depending on the design of the infinity tub. For a zen-like Japanese garden-inspired bathtub, choose a minimalist faucet with curves that mimic nature. For an ultra-modern retreat, choose a faucet that is angular, minimalist and substantial. Don’t forget about the sink faucets in the room; choose faucets that match or complement the design. Consider a sink faucet with a waterfall effect such as Pioneer’s Mod Collection Single Handle Lavatory Faucet. Think of it as the design equivalent to literary assonance – a waterfall faucet mirroring the incredible effect of an infinity tub!
We’ll Save You Money and Time
There are many ways to the same destination. This saying applies to multi-family housing builds just as much as to anything else in life. The ultimate goal is save as much money as possible while delivering a great finished project – that’s simply showing smart business sense. But, finding a one-off deal or sacrificing quality isn’t the only way to get a healthy ROI. We have a better way.
Pioneer works with professionals every day to develop specification packages and plans that save our valued partners both time and money, sometimes in surprising ways. It’s our goal to ensure your project meets or exceeds its expected outcome. We want to get to know you and your company and show you how we can save you money. Please reach out via our website form or call us at (800) 338-9468.
Consider these quality bathtub and bathroom sink faucets to add a WOW factor to your next multi-family housing build. Click each image to learn more.
